On a regular day, around 30 flights cross paths on one of the most beloved airline routes in the world – London-New York. For years, industry giants including Delta, American and British Airways dominated the route, however, times have changed. With LCCs moving swiftly into the long-haul market, the dinosaurs have no other option but to cut down prices. UK’s flag carrier is the first one to do so and might be already experiencing the consequences.

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